Footwear footwear types of positioning Positioning

Footwear footwear types of positioning Positioning refers to the type of new product

varieties and grades in the determination of the designers based on the analysis of

information and factors, especially in market demand and supply of corporate capacity and

materials find the integration points between, the set type of new product development

goals. footwear type of product positioning includes the following two aspects: product

category positioning,product category refers to the type of enterprise products, positioning

means for enterprises to objective and subjective conditions for the new product development

and design of footwear types, such as men's, women, children's shoes, sneakers, casual

shoes, professional shoes. according to market demand or trends, footwear category can be

further refined positioning , so production is fitted shoes or fashion shoes, the production

of small or large children's shoes children's shoes and so on.Product grade grade

positioning positioning,footwear products are mainly based on consumer demand and business

conditions and the corresponding capacity and conditions to determine. some kind of footwear

for consumers will be targeted based on their own conditions, such as class, income,

occupation, education, age, region, etc. to choose their own products, and social status of

high-paying people, the choice of the shoes must be high grade, low-income general options,

low-grade product. In addition SMEs because of technology, equipment, funds, staff quality

and other aspects of conditions, generally can only produce low-grade product. companies and

designers to the product level position, must proceed from the specific situation of

consumers and businesses and market their own departure, carefully grasp, can not blindly

pursue high-end blindly.